Broadcasting Organisations of Nigeria (BON) Acting Chairman Godfrey Ohuabunwa said BON’s newly-signed partnership agreement with world football governing body FIFA offers Nigerians right to watch all FIFA World Cup competitions for free and directly to their homes this year.
The partnership will not only afford Nigerian football fans free to air viewing, but also offer private sector advertisement opportunities.
The agreement gives BON FIFA’s exclusive free-to-air licensee in Nigeria includes all FIFA events this year, starting from the ongoing Under-20 World Cup in Poland.
Others includes the ongoing Women’s World Cup in France, the Under-17 World Cup in Brazil in October and the Beach Soccer World Cup in Paraguay in November.
Ohuabunwa said the agreement offers BON the opportunity of spending less on the acquisition of rights, making more money for its partner-stations and building better relationship with FIFA for the future.
Mitchel Obi, the Managing Director of MasterSports International who are BON’s partner broadcasting group, while speaking at the event also said the agreement with FIFA is a landmark.
He said that this was the first time in Nigeria that all BON partners and other groups will be having a direct relationship with FIFA. a departure from the times when indivduals get the right from FIFA and sell at outragous cost to Nigerian stations.
He siad further that he hoped the partnership will endure, thrive and be available for all to enjoy.
FIFA competitions help to reduce or even eliminate some of the effects of unemployment and other socio-economic problems, he said.
BON and MasterSports International plans to have a Situation Room for the competitions, from where feeds would be distributed and analyses of matches would be packaged.